Insights
Articles, how-to’s, and the occasional rant about marketing and how to stay sane.
What were the best ads from SuperBowl LIX (2025)?
What are the best commercials from SuperBowl LIX (2025?) The ones that make the most money! Here are four faves, two misses, and one that took home the trophy.
This Chat GPT marketing plan gave me the shivers (so here’s the prompt)
Marketing plans used to cost thousands of dollars (I’ve written many!), and now AI can make one in minutes. Here’s a prompt for Chat GPT (with how-to’s) and an example marketing plan from the fake company, The Surfboard Sammie.
ChatGPT wrote my marketing plan (how’d it do?)
Before you hire a marketing company, ask Chat-GPT to make you a 2025 marketing plan. I toyed with Chat GPT and–I am not over-exaggerating–it gave me an existential panic followed by great hope and excitement.
Why the worrying “habit loop” is so hard to break
It’s hard to break free from the drowning anxiety of worry. Let’s understand how the habit-loop works and apply it to our workday. It’s a good place to start!
How to defeat employee loneliness and create a culture of connection
“Workplace loneliness” can sink company culture and crash your productivity… so why aren’t used to hearing about it? Some companies are tackle it head on, and here’s what they’ve learned…
Branding vs Marketing: what’s the difference?
Branding and marketing are different, but how? "Branding" (aka "brand strategy") manages everything about your company culture, and "marketing" communicates it to the world. But it's not always that simple...
What is the “customer journey” and how to use it
Customer Journey Mapping helps you discover where you customers are and what motivates them to eventually make a purchase with you. Learn about the stages and how to create one for your own organization.
To Make an Impact, Solve Your Customers’ Problems
Understanding the real problems your customers face isn’t a fruitless marketing exercise, it’s an all-hands-on-deck question that can uncover countless opportunities for growth. Make an impact.
Stay Relevant, Update Your Value Proposition
Think about the value your organization brings to your customers. Has that value changed in the past few months in response to the pandemic?
Do you need a Technical Project Manager?
You just started a big new project for work, and now you need to figure out how to get it done. What about a technical project manager to handle that for you?
How to talk with burned-out, stressed-out, freaked-out customers
Right now, we’re all suffering, which is leading to miscommunications and missed communications. Try these three tips to help get your point across in your next COVID update.
Who is Wimbly Stoke?
It all began with a crazy idea, and the shared belief that marketing doesn’t need to be this hard.
What is Group Facilitation?
A good facilitator can expand the opportunities of your organization by motivating an entire team towards a higher and achievable goal.
What is branding?
Building brand loyalty takes time, and you can speed up the process by strategically curating the emotional connection to your brand.
