Insights
Articles, how-to’s, and the occasional rant about marketing and how to stay sane.
Branding vs Marketing: what’s the difference?
Branding and marketing are different, but how? "Branding" (aka "brand strategy") manages everything about your company culture, and "marketing" communicates it to the world. But it's not always that simple...
What is branding?
Building brand loyalty takes time, and you can speed up the process by strategically curating the emotional connection to your brand.
