This Chat GPT marketing plan gave me the shivers (so here’s the prompt)
Hello! Chat GPT is forever making it easier to do the work we love, but sometimes you need specific terms to get what you want.
Endeavoring to use it as a tool, not a replacement (as I originally feared), here’s how you can prompt ChatGPT to make a draft your own marketing plan and propel your business planning. (Just remember to give it a thorough marketing review like I did earlier).
Marketing plans used to be thousands of dollars (I’ve written many!), and these AI tools are too good to ignore. Use them to jumpstart your marketing planning, but remember to give it a second glance.
To be honest, this company basically created itself. Too much fun.
The AI Marketing Plan Prompt:
KT: Hello! I have a small business, called The Surfboard Sammie, that sells meats and cheese to people online and sells sandwiches at our small cafe. We believe that good food provides for good vibes, and we cure our deli meats in-house, sourced from local, regenerative small farms that humanely raise their animals. Our brand voice is quirky, punchy, and feel-good. We also like to support our local community as much as possible by hosting events and supporting local sponsorships.
I would like to get to $4million in gross revenue by the end of the year. Could you make me a 2025 marketing plan to reach that goal while keeping our brand voice, company values, and community impact intact? Please break down the marketing plan for monthly placement and spending.
To use it, fill it in like Mad-Libs:
Works for businesses or nonprofits!
Hello! I have a [small/medium/large] business/nonprofit, called [organization name], that sells/provides [what you do, i.e., your mission statement]. We believe that [your big idea, i.e., your vision statement], and [how you’re unique, i.e., your core value proposition (CVP)]. Our brand voice is [insert adjectives about your company’s personality, your brand keywords]. We also like to [add any additional nuggets about your company, audiences or employees].
I would like to get to [annual revenue goal] in gross revenue by the end of the year. Could you make me a 2025 marketing plan to reach that goal while keeping our brand voice, company values, and community impact intact? Please break down the marketing plan for monthly placement and spending.
I mean, I’d for sure eat here.
The AI Robot’s Response:
Chat GPT, free version, 12/20/24
2025 Marketing Plan for “The Surfboard Sammie”
Goal: Achieve $4 million in gross revenue by the end of 2025 while maintaining brand voice, values, and community impact.
Key Objectives:
Increase online sales through targeted digital campaigns.
Expand foot traffic to the cafe with engaging local marketing.
Foster strong community relationships through events and sponsorships.
Enhance brand awareness regionally and nationally.
Optimize spending for maximum ROI.
Budget Allocation:
Total Monthly Budget: $30,000 (approx.)
Channels: Digital Marketing (50%), Local Marketing (30%), Events & Sponsorships (15%), Miscellaneous (5%)
Month-by-Month Breakdown
January: Build Momentum
Digital Marketing:
Launch social media campaigns introducing "New Year, New Flavors" promos ($5,000).
Invest in Google Ads targeting "artisanal meats and cheese" keywords ($3,000).
Local Marketing:
Distribute flyers with exclusive coupons to nearby businesses and homes ($2,000).
Community Events:
Host a New Year brunch at the cafe to engage locals ($2,500).
Miscellaneous:
Update branding on packaging with QR codes linking to online store ($500).
February: Love Your Local
Digital Marketing:
Instagram and Facebook ads promoting Valentine’s Day gift baskets ($6,000).
Email marketing campaign to upsell event catering options ($1,500).
Local Marketing:
Partner with local florists for cross-promotional deals ($2,000).
Community Events:
Sponsor a local farmer’s market ($2,000).
Miscellaneous:
Expand influencer collaborations, focusing on foodie influencers ($1,000).
March: Spring into Sandwiches
Digital Marketing:
TikTok ad campaign showcasing quirky, vibrant sandwich-making videos ($4,000).
Pinterest ads promoting charcuterie inspiration ($3,000).
Local Marketing:
Sandwich loyalty program launch with cafe signage and giveaways ($3,000).
Community Events:
Organize a spring picnic event featuring your meats and cheese ($2,500).
Miscellaneous:
Reassess ad performance; adjust strategies as needed ($500).
April - June: Drive Online Growth & Community Involvement
Digital Marketing:
Ramp up SEO efforts; produce blogs on "How to Build the Perfect Charcuterie Board" ($5,000/month).
Launch retargeting ads for abandoned carts ($3,000/month).
Local Marketing:
Engage in radio spots and local podcasts ($3,500/month).
Community Events:
Monthly local farm tours highlighting your meat sources ($2,500/month).
Miscellaneous:
Explore local press opportunities for feature stories ($1,000/month).
July - September: Capitalize on Summer Trends
Digital Marketing:
Instagram reels featuring "Summer Picnic Series" with product pairings ($6,000/month).
Expand into YouTube ads showcasing "Behind the Scenes at The Surfboard Sammie" ($5,000/month).
Local Marketing:
Sponsor summer concerts and festivals with branded booths ($4,000/month).
Community Events:
Host a "Sandwich Art Contest" at the cafe with prizes ($3,000/month).
Miscellaneous:
Invest in limited-time branded merch like tote bags ($1,000/month).
October - December: Finish Strong
Digital Marketing:
Aggressive holiday campaigns for gift baskets and catering ($7,000/month).
Collaborate with food bloggers for holiday recipe content ($5,000/month).
Local Marketing:
Launch a holiday-themed sandwich menu with in-cafe marketing ($4,000/month).
Community Events:
Organize a holiday charity event, donating a portion of sales to local causes ($3,500/month).
Miscellaneous:
Create an end-of-year customer appreciation campaign ($1,500/month).
Additional Notes:
Measurement: Track ROI for each campaign via Google Analytics, social media insights, and sales data.
Flexibility: Adjust monthly allocations based on performance and opportunities.
Community Emphasis: Ensure all initiatives tie back to The Surfboard Sammie's commitment to local sourcing, sustainability, and community vibrancy.
Right?! Not bad, robot!
This plan has a few flaws that need fixing, but overall it would be a huge time saver for the unfortunately fictional company, Surfboard Sammies.
My takeaway? Before you hire a marketing company, toss your ideas into an AI provider, like Chat GPT. It may be the ideas or structure you need to get going, or it can give you some necessary background before hiring a professional.
Marketing tools are changing, and we can use them to our advantage.
Last one, I promise.
Rather work with a human?
And if you’d like some help making sense of the above,
shoot us a message. We’re happy to help!