Insights
What’s the difference between marketing and branding?
Branding and marketing are different, but how? "Branding" (aka "brand strategy") manages everything about your company culture, and "marketing" communicates it to the world. But it's not always that simple...
What is the “customer journey” and how to use it
We’re not selling, we’re helping the customers buy, and the customer journey articulates that sticky process. Learn the motivations behind each customer journey stage, how to use the customer journey, and how to create it for yourselves.
How to talk with burned-out, stressed-out, freaked-out customers
Right now, we’re all suffering, which is leading to miscommunications and missed communications. Try these three tips to help get your point across in your next COVID update.
