Insights
Articles, how-to’s, and the occasional rant about marketing and how to stay sane.
What were the best ads from SuperBowl LIX (2025)?
What are the best commercials from SuperBowl LIX (2025?) The ones that make the most money! Here are four faves, two misses, and one that took home the trophy.
This Chat GPT marketing plan gave me the shivers (so here’s the prompt)
Marketing plans used to cost thousands of dollars (I’ve written many!), and now AI can make one in minutes. Here’s a prompt for Chat GPT (with how-to’s) and an example marketing plan from the fake company, The Surfboard Sammie.
ChatGPT wrote my marketing plan (how’d it do?)
Before you hire a marketing company, ask Chat-GPT to make you a 2025 marketing plan. I toyed with Chat GPT and–I am not over-exaggerating–it gave me an existential panic followed by great hope and excitement.
Branding vs Marketing: what’s the difference?
Branding and marketing are different, but how? "Branding" (aka "brand strategy") manages everything about your company culture, and "marketing" communicates it to the world. But it's not always that simple...
What is the “customer journey” and how to use it
Customer Journey Mapping helps you discover where you customers are and what motivates them to eventually make a purchase with you. Learn about the stages and how to create one for your own organization.
What is branding?
Building brand loyalty takes time, and you can speed up the process by strategically curating the emotional connection to your brand.
