Insights
Articles, how-to’s, and the occasional rant about marketing and how to stay sane.
ChatGPT wrote my marketing plan (how’d it do?)
Before you hire a marketing company, ask Chat-GPT to make you a 2025 marketing plan. I toyed with Chat GPT and–I am not over-exaggerating–it gave me an existential panic followed by great hope and excitement.
Branding vs Marketing: what’s the difference?
Branding and marketing are different, but how? "Branding" (aka "brand strategy") manages everything about your company culture, and "marketing" communicates it to the world. But it's not always that simple...
To Make an Impact, Solve Your Customers’ Problems
Understanding the real problems your customers face isn’t a fruitless marketing exercise, it’s an all-hands-on-deck question that can uncover countless opportunities for growth. Make an impact.
What is branding?
Building brand loyalty takes time, and you can speed up the process by strategically curating the emotional connection to your brand.
