The Trail House® Website Design

A fresh face for a 40th birthday

Consider: you have 3 months before your big 40th anniversary event. Do you build a new website for it too?

Duh, Let’s do it! The new, second-generation owners of the family-owned Frederick favorite, the Trail House®, were making their big debut with a 40th anniversary event. We built a new website with a fresh face, easy-to-use interface, and a design that promotes in-store shopping as well as their online store.

outfitting outdoor adventures

from the dog park to base camp

Driving Downtown Holiday Shoppers

Blessed with 40 years of devoted fans, the Trail House’s website needed to draw in a new crowd to sustain the next 40 years. The website balances a friendly design with practical features to help the downtown Frederick shopper:

  • Easy-to-find Hours (in multiple places!)

  • “Get Directions” button

  • A map to find the nearest parking garage

  • Holiday shopping guide for new Frederick visitors

Super cool photography

Friendly vibe for a growing community

Everyone that works at the Trail House® wants to help you have fun in the great outdoors. Ask them about the local trails, what to take on your first overnight, or “do I need more arch support in my hiking shoe?” Give them a visit.

We like big words and we cannot lie

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Community Foundation of Washington County | Brand Strategy