From Rookie to MVP
Case Study: Elite Performance Institute
THE CHALLENGE
Elite Performance Institute (EPI) started a type of business that didn’t exist, so they invented their own rulebook to follow.
EPI was founded because athletes - especially youth athletes - were being injured and re-injured at startling rates. Athletes need dedicated Physical Therapy and Performance Training to train their body to sustain the rigor and chaos of their sport, and EPI has both under one gym roof. Thanks to their intense dedication to their clients, they thrived on word-of-mouth marketing for years. After that initial growth, they said it was time to “get professional,” and hired Wimbly Stoke for branding, a website, and a year’s worth of marketing guidance.
THE SOLUTION
Like all great teams, EPI drafted a clear target and powered each step towards that goal.
We spoke to customers, researched competition, and devised a clear marketing strategy with actionable steps to achieve longterm success. Together, we’ve built a website, a new brand, multiple advertisements, and a digital content strategy with paid advertisements.
Their vision? Reduce re-injury for athletes. Traditional Physical Therapy might get you walking again, but it doesn’t get you back to the sport. Whether you’re preventing an injury or recovering from one, athletes need dedicated training to perform at their best.
Power, focus, and strength
We partnered with local design firm, Origin Design Co, to design EPI’s new logo and brand identity. The final result feels empowering yet encouraging (like any great coach), and agile yet strong (just like any great athlete). The logo already appears on t-shirts, sweatshirts, and even a dog-bandana and Christmas cookies!
THE NEW BRAND
What was it like to work with Wimbly Stoke?
They give us the map, and we go for it!! I truly feel that they understand what we are about, and they put us in the best position to succeed. We appreciate everything they have done for us (and will continue to do) to keep us on top.
- John Pugh DPT, ATC, SCS
Physical Therapy & Co-Founder
We do whatever they think is best. We appreciate the expertise!
- Thomas Burge MS, CSCS, PES, FMS
Performance Trainer & Co-Founder