Insights
Articles, how-to’s, and the occasional rant about marketing and how to stay sane.
What is the “customer journey” and how to use it
Customer Journey Mapping helps you discover where you customers are and what motivates them to eventually make a purchase with you. Learn about the stages and how to create one for your own organization.
How to talk with burned-out, stressed-out, freaked-out customers
Right now, we’re all suffering, which is leading to miscommunications and missed communications. Try these three tips to help get your point across in your next COVID update.
