Insights
What is the “customer journey” and how to use it
We’re not selling, we’re helping the customers buy, and the customer journey articulates that sticky process. Learn the motivations behind each customer journey stage, how to use the customer journey, and how to create it for yourselves.
To Make an Impact, Solve Your Customers’ Problems
Understanding the real problems your customers face isn’t a fruitless marketing exercise, it’s an all-hands-on-deck question that can uncover countless opportunities for growth. Make an impact.
