Insights
Articles, how-to’s, and the occasional rant about marketing and how to stay sane.
What is the “customer journey” and how to use it
Customer Journey Mapping helps you discover where you customers are and what motivates them to eventually make a purchase with you. Learn about the stages and how to create one for your own organization.
To Make an Impact, Solve Your Customers’ Problems
Understanding the real problems your customers face isn’t a fruitless marketing exercise, it’s an all-hands-on-deck question that can uncover countless opportunities for growth. Make an impact.
